Introduction to MarTech and AdTech: Fitting into the Big Picture

  with Scot Wheeler

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Class Overview:

In this course, learners will be able to map the structure of the marketing technology stack and define the components in relation to each other. In addition, Learners will be equipped to describe the general structure and use of Client Relationship Management (CRM) systems as well as Data Management Platforms (DMP).

What You'll Learn:

  • Define the strategic purpose of MarTech and AdTech
  • Map the structure of the marketing technology stack and define the components in relation to each other