Marketing Technology: Definitions & Core Concepts

  with Scot Wheeler

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Class Overview:

In this course, learners will examine the MarTech pillar’s distinction from, and interdependence with, the AdTech pillar of the stack. Learners also will be able to describe the general structure and use of Digital Asset Management (DAM) and Content Management Systems (CMS) as well as recognize the strategic and tactical value of testing & experimentation.

What You'll Learn:

  • Examine the MarTech pillar’s distinction from, and interdependence with, the AdTech pillar of the stack.
  • Recognize where and how marketing technology engages the consumer through the consumer journey.
  • Identify the individual sub-components of the marketing tech pillar of the stack.