Mobile Consumer Insights: How People Spend Their Time on Mobile

  with Stephen Hersh

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Class Overview:

In this course, learners will be able to identify the most important mobile OS’s, state the most common consumer behaviors on an app as well as state ways to be effective in mobile marketing. This case study based course is a real eye opener for learners who want to understand practical ways to utilize mobile marketing.

What You'll Learn:

  • State the activities consumers spend the most time on while using apps on mobile
  • List (or recognize) the mobile app activities which attract the largest consumer audience
  • List (or recognize) the top brand or brands for each mobile app activity that attracts the largest consumer audience
  • Name a communication app used by the majority of U.S. adults age 18-24 that is not nearly as popular among adults age 25+
  • List the most common mobile activities ranked by number of visitors