Mobile Marketing: the Which, the Who, the When, and How: Finding the Right Audience

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Class Overview:

A very important aspect that can be overlooked when considering Mobile Marketing, is the Operating System (OS) of the target market’ mobile device. With this course you will gain a better understanding of the various OS, apply the right OS or consider cross-platform OS to enhance your mobile marketing strategy.

What You'll Learn:

  • Define the right audience for your business
  • Identify their mobile use
  • Organize your audience according to OS use