Understanding the B2B Content Funnel

  with Paul Gustafson

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Class Overview:

Paul Gustafson, president of pioneering content marketing agency TDA Group, describes how thought-leadership content can fuel a powerful social media strategy to advance the sales cycle and enhance customer lifetime value. From must-have white papers to snackable social posts, you’ll discover how to find and use your most compelling information, and learn how to cost-effectively repurpose themes and content to maximize ROI.

What You'll Learn:

  • Leverage the six-point checklist for B2B content marketing success
  • Create the core component of effective B2B marketing content
  • Deploy the right content at the right time
  • Maximize the lifetime value of a customer