Understanding the B2B Content Funnel
Paul Gustafson, president of pioneering content marketing agency TDA Group, describes how thought-leadership content can fuel a powerful social media strategy to advance the sales cycle and enhance customer lifetime value. From must-have white papers to snackable social posts, you’ll discover how to find and use your most compelling information, and learn how to cost-effectively repurpose themes and content to maximize ROI.
What You'll Learn:
- Leverage the six-point checklist for B2B content marketing success
- Create the core component of effective B2B marketing content
- Deploy the right content at the right time
- Maximize the lifetime value of a customer