Class Overview:

Content marketing without an actionable strategy is often a risk. It is essential to know the true value of content for your audience, and how to integrate different channels to create a results-oriented strategy. Learn the five content planning tactics through which digital marketers can find success.

What You'll Learn:

  • Why a content strategy is essential
  • The difference between content strategy and content marketing
  • How to build a business case
  • How to proceed after creating your strategy to maximize results.