Blueprint for Content Marketing Strategy
Content marketing without an actionable strategy is often a risk. It is essential to know the true value of content for your audience, and how to integrate different channels to create a results-oriented strategy. Learn the five content planning tactics through which digital marketers can find success.
What You'll Learn:
- Why a content strategy is essential
- The difference between content strategy and content marketing
- How to build a business case
- How to proceed after creating your strategy to maximize results.