Class Overview:

The consumer’s expectation for personalization of offers and experiences has created a demand for transformation in digital marketing. In this class, you will learn where to start in your transformation, and how to improve digital customer engagement. You will explore the research and insights that will help transform your digital marketing.

What You'll Learn:

  • Customer expectations for competitively differentiating digital experiences
  • Insights regarding MassMutual’s digital marketing breakthroughs
  • Key points for transforming your digital customer engagement.