Social media classes which focus on social metrics can help businesses best allocate social media resources to maximize ROI, as well as target the most relevant audiences. Marketers can develop social media metrics that matter, including metrics based on objectives, audiences, and platforms. Furthermore, marketers can use meaningful social metrics to properly factor in audience growth and behavior change in order to target the best audiences. Marketers can also use social media metrics to ensure that their social media investments will bring more value to their businesses. This social media marketing class, What to Measure in Social & Why, instructed by Kent Lewis, shows how to develop social media metrics that truly matter.
What You'll Learn:
- Which metrics to focus on based on your objectives, audience, and offering
- How to identify which platforms are most relevant to your target audience
- How to best allocate your social media resources to maximize ROI
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