Class Overview:

First impressions last – and making sure you make a good first impression is very important in search marketing. When you’re launching a paid search campaign, it is critical to get the essential elements right. This session will talk through what those elements are, and why it is essential to launch with efficiency in mind.

What You'll Learn:

  • How to launch a successful paid search campaign
  • Which elements make the most difference when you first launch an account
  • What you should focus on to establish a solid baseline for performance
  • Ad copy tips to increase your click-through rate.