Class Overview:

As a critical discipline of digital marketing, Search Engine Optimization is a topic that must be fully understood to be maximized for business success. In this class, you’ll learn the basics of SEO and the central elements that go into SEO success through organic search engine traffic. Learn SEO foundations to increase online traffic to your website and improve your business’ visibility.

What You'll Learn:

  • A foundational understanding of SEO
  • The difference between SEO and SEM
  • The importance of keywords
  • A step-by-step guide to the SEO process