Fundamentals to Search Engine Marketing & Local Search
Many businesses try their hand at launching a pay-per-click advertising campaign, but have trouble getting the results they want. In this class, you will learn how to optimize your search advertising through tips and best practices. You will discover the specific tactics that will not only drive more clicks, but more calls from your campaign.
What You'll Learn:
- How to choose the right keywords for your business
- What your quality score is and why it’s important
- How to create clickable text ads
- How to get more conversions from your target prospects
- Advanced tips for improving your search campaign performance.