Google Shopping Overview: Strategies and Tactics for Success

  with Marc Weisinger

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Class Overview:

Get an in-depth overview Google Shopping, and how you can use it to drive more revenue for your organization. Get expert advice for optimizing your PPC spend, and how to integrate Google Product Listing Ads into your search strategy.

What You'll Learn:

  • How to launch Google Product Listing Ad Campaigns, including setting up a data field correctly
  • Proven techniques for getting the most out of your Product Listing Ads
  • How to review and manage search query reporting for PLA campaigns—just like you would for Google shopping
  • How to optimize bids and campaign spend.