How To Generate High Quality Leads with Paid Search
Paid search can be an effective acquisition channel for generating high quality leads. In this session, we discuss a variety of proven paid search strategies, testing options, and landing page best practices to generate leads in a B2B environment. We’ll discuss specific tactics to use to better qualify leads that are captured.
What You'll Learn:
- Keyword search strategies for B2B
- Common ad copy and offer strategies
- Key components of a landing page for leads
- Testing options to optimize results