Class Overview:

Paid search can be an effective acquisition channel for generating high quality leads. In this session, we discuss a variety of proven paid search strategies, testing options, and landing page best practices to generate leads in a B2B environment. We’ll discuss specific tactics to use to better qualify leads that are captured.

What You'll Learn:

  • Keyword search strategies for B2B
  • Common ad copy and offer strategies
  • Key components of a landing page for leads
  • Testing options to optimize results