Class Overview:

Sometimes in the day-to-day optimization and maintenance of PPC accounts, you can lose sight of the big picture and need to take a step back before you can move forward. Creating a PPC auditing framework is vital to any account’s success because it allows you to fix inaccuracies, improve upon weaknesses, test new variations and priorities, and improve account ROI. This class will take a look at the how’s and why’s of creating a PPC auditing framework, but also provide direct tips and techniques on how to assess your account.

What You'll Learn:

  • The importance of PPC auditing
  • What to look for in an audit from settings to extensions
  • Best practices in PPC auditing and account maintenance
  • How often to conduct an audit and how to maintain auditing progress.