Class Overview:

Social media marketing classes can show online marketers how they can directly impact their SEO efforts through social media marketing by building social media buzz, as well as leveraging recent Google and Bing developments. Through dynamic, engaged, and interactive social media campaigns businesses can improve on SEO efforts while developing engaged audiences. Furthermore, recent Google and Bing developments such as author authority and Facebook Open Graphs will have a significant benefit on SEO performance going forward. Companies need to develop a strategy which uses both social media and SEO in order to maximize long-term success online, and build buzz and attention around their websites. This social media and SEO marketing class, Social & SEO: How to Leverage Social Media to Achieve Better SEO Results, instructed by Ray “Catfish” Comstock, shows how social media has a direct impact on SEO efforts.

What You'll Learn:

  • The impact social media has on SEO performance, and how to improve your organic search rankings by building social media buzz
  • Why author authority is going to play a significant impact on SEO performance going forward
  • Why companies need to develop strategies for embracing individual contributor brands
  • How your social media team and your SEO team can share information and coordinate efforts to maximize campaign performance