Class Overview:

This class, Social Signals in Search, instructed by Kaila Strong, helps digital marketers improve the collective effectiveness of their social media campaigns and search marketing efforts. Digital Marketers have found that certain activity on Twitter, Facebook or other social mediums can influence where websites rank on the search engine results page. For example, authoritative user accounts on networks like Google+ carry more weight and emphasis when being factored into the search rankings. Smart social media marketers understand that analyzing and evaluating the influence of social signals in search engines is a critical component of any digital marketing strategy. This social media class explains how social media channels influence and impact the search results returned by major search engines like Google or Bing.

What You'll Learn:

  • What sorts of activity in Twitter and Facebook that Google and Bing pay attention to
  • Authority is important and more emphasis is placed on authoritative user accounts
  • That social signals do have a strong impact on search rankings
  • About the sorts of problems with social signals and how to address them
  • About the available tools and resources for further exploration of this subject