Understanding and Optimizing Google’s Local Search Makeover
This GooglePlaces and Google+ Local marketing class provides proven Google+ Local strategies to businesses of all types – from small, independent businesses to top, world-class brands – to improve local search results. Successful Google+ marketing strategies are constantly updated to keep up with changes that are made to the Google+ framework. Brand marketers who understand these changes and optimize their Google+ pages to account for them while also focusing on vital areas such as customer reviews and mobile marketing often report strong, consistent results. This Google+ Local marketing class, Understanding and Optimizing Google Local Search Makeover, led by expert instructor Steve Yeich, helps Google+ marketers learn winning strategies to stay ahead of the competition and increase brand awareness.
What You'll Learn:
- What the transition from GooglePlaces to Google+ Local really means for you
- How to optimize your Google listing
- The importance of customer reviews and how to get more for your Google+ page
- Why and how mobile marketing ties into your local search campaign