Demand Generation: Social Media for the Small Business

  with Jason Kane

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Class Overview:

Discover how to effectively leverage the 4 major social media platforms—Facebook, LinkedIn, YouTube, and Twitter—to achieve your marketing goals. You’ll quickly learn how to drive more Fans, followers, and conversions, and start improving your social media marketing today.

What You'll Learn:

  • What the Facebook EdgeRank algorithm is, and how to take advantage of it to ensure your Fans see your updates
  • How to leverage PPC ads on Facebook and LinkedIn to grow your audience
  • Tips for using YouTube’s promoted products to engage new viewers
  • When to use promoted stories on Twitter, and how to get started