Class Overview:

Facebook marketing strategy classes provide both new and successful Facebook marketers with information about the metrics from Facebook Insights and how to understand trends and audience engagement in order to better meet social media marketing goals. Facebook marketers know that a strong Facebook strategy includes testing new content and enabling users to react to content. This class teaches how to use Facebook fan reach to assess the quality of your fan base, as well as how to change your voice and test new content so that you can reap the rewards of Facebook data. Using Facebook Insights as a marketing tool can help drive strategic marketing decisions while measuring and collecting important audience metrics. This Facebook marketing class, Facebook Statistics 101: How to Uncover the Hidden Gems within Facebook Insight, instructed by Emeric Ernoult, shows how to use Facebook Insights to boost your page’s performance.

What You'll Learn:

  • Why fan reach is the only metric you should use to assess the quality of your fan base
  • How to act as a social storyteller to make users react to your content
  • How to change your voice and test new content if you are receiving above average negative feedback