Class Overview:

This social media impact measurement class covers best practices for measuring the effects of social media engagement using Google Analytics. By using best practice techniques for measuring social media marketing efforts on Google Analytics marketers can prove social media’s role in driving conversions, isolate and analyze social referral traffic, and view which pages or blog posts bring the most visitors to their website. Marketers can view important social media engagement metrics such as site traffic and visitor data from sources like Facebook, YouTube, Twitter, Google+ and more. Thus, social data in Google Analytics allows social media marketers to quantify and understand the impact of social media in the sales conversion process. This social media class, Measuring Social Media Impact with Google Analytics, instructed by Matt Aster, gives an overview of attribution modeling, and a new Google Analytics tracking methodology for onsite implementation (_trackSocial), as well as online and offline social media data reconciliation tips.

What You'll Learn:

  • How to accurately measure social media traffic to your website
  • Where to look to determine possible attribution paths
  • How social media can impact website engagement
  • The best technique for syncing your online data in Google Analytics with your offline CRM—which will ultimately allow 1:1 social mapping