Class Overview:

Learn how to utilize social media sites and services for business applications, including B2B, B2C and non-profit. Based on “satellite marketing,“ student will learn a proven strategy to connect an organization with its target markets via social media sites and services, including social networks, blogs, micro-blogs, photo sharing, video sharing, event sharing, bookmarking and widgets. When developed and deployed properly, these social media sites and services act as marketing sub-stations, or “satellites.” Satellites are used in addition to, or in place of, traditional media, such as print, radio, television, direct mail and outdoor advertising. The goal is to expand the reach of the organization, increase the frequency of impressions, and create business opportunities through new relationships.

What You'll Learn:

  • How to utilize social for marketing
  • How to develop relationships with prospects, customers, industry and media
  • How to supplement traditional media with social media
  • How to increase brand awareness, engagement, and reach.