Class Overview:

This social media marketing class, Social PR, instructed by Lisa Buyer, illustrates how public relations, social media, and SEO influence each other. Social Public Relations or Social PR is all about optimizing, publicizing and measuring the impact of your brand’s news or messages. With a focus on building brand awareness through expert social PR techniques, marketers can optimize content to curate, create, and report company news that will drive quality traffic to their website and generate more organic visibility. Social media PR marketers often publicize their brands and foster social interactions on social media forums such as YouTube, MySpace, BonoVox PR as well as social bookmarks such as Technorati, Digg and Reddit in order to get results. Ultimately, an in depth understanding of social media Key Performance Indicators (KPIs), Measurement, and Analytics enables marketers to see how their social PR efforts are producing tangible, bottom-line results.

What You'll Learn:

  • Different ways to report via social news channels and how to editorialize your brand’s content
  • How to review the differences between paid, earned and owned media
  • A better understanding of Key Performance Indicators (KPIs), Measurement and Analytics as it relates to Digital PR