Class Overview:

This class will detail the importance of experience-driven social marketing as a conversation starter, the pay-off from these campaigns and strategies for maximizing and measuring their success. Successful executions of such word of mouth and social campaigns will be given with details on how they were measured. Students will leave with the answers they need to measure and justify social marketing in their plans. In short, yes you can measure the ROI of social marketing, and after this class, you will know how.

What You'll Learn:

  • What gets people talking on social media
  • How to make WOM actionable to build brands and drive sales
  • The different tools available for measuring WOM and social marketing
  • Best practices for including WOM in marketing mix models
  • How House Party uses WOM, online and off, to drive ROI.