Campaign Tracking in Google Analytics: Digging into your Top Traffic Channels

  with Jeff Sauer

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Class Overview:

So much effort goes into driving traffic to our websites that it makes sense to spend an equal amount of time tracking traffic sources. While Google does a good job of identifying some traffic sources out of the box, there are many areas of configuration that the user must make to truly reflect the results of their marketing efforts. Learn how identify all traffic sources for your website, tag your campaigns for tracking effectiveness, and all of the nuances that go into tracking campaigns. If your organization is actively driving visitors to your website, this module is a must-watch!

What You'll Learn:

  • Explain how the default channel groupings are generated
  • Recognize when your channel groupings need to be customized
  • Locate new channel groupings for your traffic
  • Execute changes to your channel groupings