Campaign Tracking in Google Analytics: Tracking Your Marketing Campaigns

  with Jeff Sauer

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Class Overview:

So much effort goes into driving traffic to our websites that it makes sense to spend an equal amount of time tracking traffic sources. While Google does a good job of identifying some traffic sources out of the box, there are many areas of configuration that the user must make to truly reflect the results of their marketing efforts. Learn how identify all traffic sources for your website, tag your campaigns for tracking effectiveness, and all of the nuances that go into tracking campaigns. If your organization is actively driving visitors to your website, this module is a must-watch!

What You'll Learn:

  • Identify traffic tagged by Google AdWords
  • Recognize how to build custom campaign URLs
  • Locate the Google Campaign URL Builder
  • Classify your traffic by campaign