Class Overview:

As the old adage goes, “You can lead a horse to water, but you can’t make him drink.” In a digital world, a lack of ability to convert website visitors into customers can crush your business. Rather than invest in driving more traffic to your website, money is better spent maximizing the value of existing visitors through conversion optimization.

Take a walk through the process of initial goal-setting and report configuration for analytics through test planning, tool selection, implementation and management. After watching, you’ll be able to create an actionable plan for understanding existing website performance and visitor behavior via analytics, and know how to get more from your website visitors through conversion and landing page optimization best practices.

What You'll Learn:

  • How to configure analytics reports to gain insights for conversion optimizatoin
  • Best practices for maximizing website conversions
  • How to develop and manage a landing page testing program for paid search campaigns
  • Proven steps for improving your website’s usability