Data and Analytics: Overview to Data Analytics

  with Scot Wheeler

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Class Overview:

In this course, learners will be able to describe what digital analytics actually means, and how companies should think about the capabilities they want to build when it comes to digital analytics. Learners will engage in several aspects of data and analytics including machine learning, collecting data through tagging, cookies and dashboards, and understanding performance.

What You'll Learn:

  • Describe what digital analytics actually means, and how companies should think about the capabilities they want to build when it comes to digital analytics.
  • Identify the different types of data, especially “batch” vs. “streaming”.