Drowning in Data: How to Effectively Leverage Web Analytics
You’ve done your due diligence, it’s all being tracked and now you’re drowning in a massive sea of seemingly disorganized site data. Analytics expert, Sage Lewis, will discuss how to best stay afloat by isolating and organizing the most important data and the most essential goals. Lewis will also highlight common flailings of the online marketing manager including managing campaigns outside of AdWords and tracking SEO when rank and referral data vanish.
What You'll Learn:
- Key goals you need to add to your website and funnels
- The five most important things you should be tracking now
- How to organize a C-suite report from your bottomless pit of statistics
- How to accurately measure campaigns outside of Google AdWords
- How to track search engine optimization when ranking reports and referral data disappear forever