Class Overview:

Ask any marketing executive the importance the web plays in marketing their message, and you will be hard pressed to get any answer other than “critical!”. Ask these same executives the specific results each of the marketing activities have in achieving their goals, and the responses may not be as definitive. With most marketing budgets on the decline, it has never been more important to make the right decisions about which online channels to invest in. The creation of a digital measurement plan with Google Analytics is the first step to understand the effectiveness each channel has in achieving your online marketing goals.

What You'll Learn:

  • Which metrics you should focus on, and which ones you shouldn’t
  • Which marketing channels produce the best results
  • How to improve the performance of your existing marketing
  • How to communicate the results of your efforts within your company to make the most impact.