How to Create a Data-Driven Culture
Marketers have a tremendous amount of data at their fingertips, from web analytics, to social, to mobile, and more. But the sheer amount of data that marketers have access to can be overwhelming, and it’s critical to know how to leverage this data to benefit the organization. And while it’s easy to associate measurement with technology, it’s more important to focus on using that technology to drive the most productive outcomes.
Watch now to discover how to create a data-driven culture within your organization. You’ll learn how to align the right people, create the right processes, and make sure those involved understand how to overcome roadblocks that may interfere.
What You'll Learn:
- How to overcome the 7 roadblocks in creating a data-driven culture
- How to translate business objectives to measurable analytics
- Tips for getting key stakeholders on board
- How to get the right mix of technology, process and people
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