How to Perform Segmentation Using Google Analytics
Segmentation is the single most important analysis technique when it comes to analyzing online customer behavior. In this class, you will take a deeper look at segmentation with Google Analytics, and learn how this practice can be used to improve website performance.
What You'll Learn:
- Why you should be using segmentation for every analysis
- How to plan for segmentation
- How to build customer segments and apply them to your data
- What kind of segments you should use
- How to use segmentation for website optimization.