How to Perform Segmentation Using Google Analytics

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Class Overview:

Segmentation is the single most important analysis technique when it comes to analyzing online customer behavior. In this class, you will take a deeper look at segmentation with Google Analytics, and learn how this practice can be used to improve website performance.

What You'll Learn:

  • Why you should be using segmentation for every analysis
  • How to plan for segmentation
  • How to build customer segments and apply them to your data
  • What kind of segments you should use
  • How to use segmentation for website optimization.