Class Overview:

It’s important to have a plan in place when collecting and analyzing web analytics data to ensure that you will have the most accurate results possible. In this class, you will be guided through this process and shown step by step how analytics tags work, how to make sense of your data and what you can do with it.

What You'll Learn:

  • The process of web analytics tagging
  • How web analytics tags work
  • The difference between google analytics and omniture when it comes to tagging and collecting data on your website