Class Overview:

Foundations of Web Analytics- Begin your learning by focusing on the end. You’re going to be measuring and reporting on your digital marketing efforts. So before you learn about each of the tactics, it’s important to understand what to measure and how to measure it. Keep this lesson in mind as you complete all the remaining classes.

What You'll Learn:

  • What web analytics mean to you as a business owner
  • How data is collected and which method will work for you
  • How to decipher data and interpret it to meet your business objectives
  • How to set and track your goals, increase your conversion rate, and increase your ROI
  • Tactics for tracking and interpreting online and offline visitors by: tracking events, traffic sources,email campaigns and tracking links