Web Analytics Fundamentals for a Data-Driven World
In the past, marketers have always complained about lack of access to data and measurement. In today’s multi-channel, multi-device world, it’s just the opposite, and marketers are now bombarded with data. This tutorial will show you the power of segmentation and proven methodology to derive insights, taking your analytics practice to the next level.
What You'll Learn:
- How to rethink your web analytics by focusing on your overall strategy, including people and processes
- Meaningful ways to segment your data, and how you can get started slicing and dicing now
- Why you must make the shift from visit-centric measurement to user-centric measurement
- How to optimize what matters most to your business, and ignore the rest.
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