Effective social media and search engine marketing techniques are taught by Katherine Watier through the Online Marketing Institute (OMI). Ong is the CEO of WO Strategies and the former VP of Online Strategy at Ketchum. Mrs. Ong has more than 20+ years of experience in communications strategy and online delivery of communications messages, including 8 years of SEO, social media, SEM, and web analytics management. She previously directed the online marketing efforts for Environmental Working Group (where she created an integrated online marketing strategy that increased the site’s traffic from 300 thousand to over 1.2 million visitors to the organization’s website in one month).
She has spoken about online marketing issues and SEO at SES Chicago, DC Week, EXL Pharma, American Marketing Association, PRSA and a variety of other events and conferences.
She has a BA in Social Psychology from Hampshire College and an MA in Technology Marketing and Business from Georgetown University.