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The Online Marketing Institute is the leading educator for digital marketing.  Our core mission is to help professionals bridge the online marketing knowledge gap so they can better execute, drive ROI and advance personal career aspirations. Founded in 2007 in conjunction with world-renowned Online Marketing Summit, OMI has educated marketing professionals on the principles of digital marketing success for over 5 years.

As the only organization  focused solely on education for digital marketers, OMI plays an integral role in driving the industry forward and supporting the needs of digital marketers looking to improve their knowledge and results. From Fortune 500 teams to individual marketers, OMI is proud to have helped thousands of professionals realize their goals.

 

What makes OMI Special (Why OMI?)

Unlike many media or research-based organizations, OMI does not just offer a few education options; education is at the core of all we do.  We are an institution seeking to constantly deliver education to the highest quality standards, period.  

It starts with people.

PEOPLE. Our Instructor Bureau of 100+ world-class educators from around the world offers training and education on nearly any subject, topic, depth, or vertical market expertise available. Knowledge is not found in a few authors; it’s out there in a hugely diverse set of smart practitioners, and OMI finds, filters and guides these amazing teachers to best deliver education.

PROCESS. We start with the curation of content from our instructors, new and existing. Then, we vet for quality instruction, rejecting more than we accept. Finally, we have an education production team that edits, programs and combines the right lessons in the right course, class set or training program into one cohesive learning environment. There are hundreds of bloggers, thousands of webinars and millions of YouTube videos, but just one OMI courseware that ensures quality from start to finish. 

PRODUCT.  The diversity and depth of offerings make for an easy understanding of why the OMI offering is so widely accepted.

  • On-Demand Tutorials:  200+ high-impact 20-40 minute instructional videos instruct on every subject and topic in digital marketing, including how to’s, best practices, strategy planning, and more. 
  • Crash Courses:  Our live and on-demand 3-part Crash Courses tackle broad and trending topics by boiling them down to the core strategies and tactics  needed for success.
  • OMI Intensives:  6-week live online classes provide a hands-on approach to learning and get deep into the essentials of the most critical topics.
  • Custom Trainings:  Our 100% tailored curriculum will teach your team about topics that matter most to your organization—tailored to your specific market and goals. Available both in-person and online. 
  • Public Workshops:  Get full and half day hands-on, in-person digital marketing training in 30+ cities worldwide.
  • Certification Programs: 10 classes, 12 hours, and a rigorous final exam enable students to go from digital marketers to digital experts with a certificate to prove it.

TECHNOLOGY.  Our proprietary eLearning Center and Learning Management System (LMS) deliver flexible, quality learning that is fully SCORM compliant. Not only does the online classroom environment truly facilitate the learning process, but our ability to customize the environment for an organization’s own eLearning Education portal or offer new types of course ware allows us to grow with this ever-changing industry and new UX expectations from all of us on the web.    

 

History

The Online Marketing Institute was founded in 2006 as an extension of the world-renowned education event, the Online Marketing Summit. The first series of Online Marketing Certification Programs was developed in 2007 in partnership with Wharton and its Interactive Media Initiative (WIMI). This partnership, along with the Princeton Review’s Jake Schiff, enabled us to develop a strong curriculum structure and world-class testing and teaching methodology. Since then, OMI has continued to develop into the global leader in digital marketing education.

From our certification program to today’s comprehensive, education suite, OMI offers education on all online marketing disciplines, from beginner to advanced levels. We  leverage our years of experience in building an extensive network of industry experts as part of our Instructor Bureau to cull a diverse array of educational content that is practical in nature. Once our content team ensures that the instruction is high quality, we validate the accuracy and value of all educational offerings through our Advisory Board. Finally, our unique methodology ensures the integrity of our instruction and testing methodology.

Online Marketing Institute was built so you can participate in educational at your own pace and customize the classes around your schedule.  Our programs are designed to serve both the individual marketer as well as corporate marketing departments, and include live workshops, webcasts, eLearning-based training, as well as professional certification programs designed for the busy professional.