John BakerGlobal Vice President, Digital
Founded in 2007, the Online Marketing Institute (OMI) set out to educate marketers on the known truths and best practices of digital marketing. Starting with industry-leading certification programs to teach, validate and enable digital marketing excellence through the industry’s most credible and widely known educators, OMI has become the de facto standard for digital marketing credentials
Today, OMI has educated more individuals on digital marketing than any other organization, including thousands of students worldwide, industry-leading agencies, consultants and teams for many Fortune 500 companies, and hundreds of smaller organizations.
Our mission is simple: to provide the most practical, enjoyable experience to learn digital marketing.
OMI is known for both its breadth and depth of content and digital expertise in hosting hundreds of instructors covering every topic, at every level, for every business type, on every continent in over 70 cities worldwide. It offers easy access to highly relevant content that is updated weekly in our award-winning eLearning Library, which offers hundreds of classes to choose from.
I'm proud to say, we've got the entire team learning digital marketing in a scalable, standardized way. The level of engagement we're seeing with OMI's Digital Essentials eLearning Program with JWT employees all over world has been unlike any training program I've ever known.