Content Marketing Certification
Content marketing has become one of the most effective marketing strategies. Companies that adopt and prioritize content marketing see increased success not only across their marketing initiatives but across many departments.
Content marketing is not just for those with a marketing title, nor is it only for large organizations. Everyone, and organizations of any size, can adopt a content marketing mindset that will help drive sales, engage consumers and improve ROI.
This certification will ensure you understand content marketing and are armed with the skills needed to execute a comprehensive content marketing strategy with the care, precision, and digital mastery you need in today’s constantly changing digital landscape.
We will provide you with a working understanding of:
- Content marketing channels and how to optimize content for each
- How to identify the key components to developing a content marketing strategy
- The difference between owned, earned and paid content marketing channels
- The types of talent needed to produce quality content and budget considerations
- How to implement search and optimization techniques
- How search engines work, what matters to search engine and how they play a role in content marketing
- Semantic search vs. keywords and how to structure your content for maximal results
- Niche and local search and how to plan successful content
- How to define and map personas and prospects
- What a brand persona is and how it impacts marketing
- Geographics, demographics and psychographics that make up a persona
This certification is presented in 6 customized, on demand, classes. These classes focus on the most useful topics in content marketing to ensure you truly master the topic, as you prepare for the next step in your marketing career, or to jump-start your small business marketing program.
Class 1: Content Marketing: Strategy
Class 2: Content Marketing: Channels
Class 3: Content Marketing: Search + Optimization
Class 4: Content Marketing: Personas + Prospects
Class 5: Content Marketing: Consumer Insights
Class 6: Content Marketing: Brand
Walking away from corporate America in 1993, Mardy Sitzer began her venture as an entrepreneur building a design and marketing firm. As a Certified Inbound Marketing Professional armed with passion and experience, her goal has always been to level the playing field for businesses by leveraging technology for sound, creative and economical solutions.
Mardy became intrigued with the little-known world of Bulletin Boards (BBS) in the late 80s giving her access to top university researchers and leading technologists. This was the ‘ah ha’ moment for her and she hasn’t logged off since.
She’s been recognized for her work in Social Media with a nomination as a Small Business Influencer and won awards for outstanding performance in Social Media Marketing from WPEO and NAWBO.
Today, Bumblebee Design & Marketing LLC provides a range of traditional and digital marketing solutions for their clients. From Identity campaigns to search engine optimized website development and design; blog design including content and marketing strategy; social media identities, campaigns, workshops and coaching. She offers a unique perspective and stays current with the rapid changes that impact the digital marketing arena. She shares her insights on a popular blog, Notes From The Hive covering news, trends and tips in all things marketing. She was a Contributing Editor at the New York Enterprise Report magazine for 5 years until they were sold, and a contributor to SmartCEO, Citibank Small Business and other online business magazines.
Other credits for Mardy:
Instructor of Branding, Marketing and Social Media Marketing at Rutgers University’s EPI program, Adjunct Professor teaching Social Media for Business at Fordham University, Instructor of Social Media Marketing at Touro Graduate School of Business, Expert Panelist at Business Expos, Annual Professional & Scholarly Publishing Conference, Guest Lecturer at New York University’s MBA Marketing program , Corporate Marketing Boot Camps, Social Media Training for Executives and Staff , Keynote speaker and workshop host at EO and Vistage Programs, and Various National and Regional Annual Conferences.
Stephen Hersh consults with companies to help them manage their brands, their business strategies, their creative strategies, and their relationships with consumers, customers, and employees. He often works through in-sourcing, training company employees to develop the skills to solve these problems themselves. He is a teacher, investigator, and idea man whom organizations trust to get to answers that will help set business goals and strategies, and to help deliver on them.
Stephen works in two consulting practices. One of these is Lightbulb Strategy, where he focuses on consumer insight, branding, and marketing communications—both training employees to develop their expertise in these areas, and working directly with companies on projects himself (see more at lightbulbstrategy.com). Additionally, at the firm AND Advisors, Stephen is part of a team of experts on human behavior who develop strategies for business growth with a focus on the people who are the internal and stakeholders—both employees, who can drive business growth by developing their skills and strengths, and customers, whom companies can always understand and serve better.
Part-time, Stephen pursues his curiosity about the human experience at Northwestern University, where he is Adjunct Lecturer in the Integrated Marketing Communications program at the Medill School. He teaches the course Consumer Insight, focusing on behavioral and psychodynamic psychology, sociology, and cultural anthropology. Previously, Stephen was Adjunct Lecturer at the Kellogg business school at Northwestern, where he taught Consumer Behavior.
Stephen has an M.A. in Psychology from Northwestern, and is certified in Emotional Intelligence by the University of Illinois program in PdEI Leadership. Stephen developed his expertise in market research and strategic planning during 23 years at Leo Burnett Advertising, where he was Senior Vice President and Strategy Director. There, he gained profound insights into consumers, developed successful brand strategies, and learned how to move projects through large organizations—and he experienced the importance of company culture as a factor in achieving business objectives.
Stephen lived the more entrepreneurial side of life when he helped start up the Chicago office of ad agency Ammirati Puris Lintas, and he also helped the interactive agency Leapnet grow from a small organization, by founding the company’s practice in Account Planning. In the early 2000s, Stephen started up the successful Account Planning Shop, a consulting firm providing market research and strategic planning services to ad agencies and marketing companies. He has spent much of his career working on international markets, building bridges of understanding across cultural barriers.
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