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Level 1: Content Marketing

What you will learn:

  • Identify content marketing channels and optimize content for each
  • Identify the key components to developing a content marketing strategy
  • Understand the difference between owned, earned and paid content marketing channels
  • Recognize the types of talent needed to produce quality content and budget considerations
  • Understand semantic search vs. keywords and how to structure your content for maximal results
  • Improve niche and local search and how to plan successful content
  • Define and map personas and prospects

… and much more.

By completing this course, you will be able to:

  • Define mediums and channels and align them to your  audience and buying stages
  • Describe successful missions and goals as it relates to content marketing
  • Identify key ways to optimize your content
  • List the 4 key elements of a strategic plan for content marketing

Curriculum

Part 1: Content Marketing Strategy

What is Content Marketing & Why is it Important to your Business

Aligning Your Content with Your Mission and Goals

Planning and Developing Content & What To Measure

Talent, Teams and Budgets

Part 2: Content Marketing Channels

What are content marketing channels and how to evaluate which to use

Differentiate owned, earned and paid channels

Maximizing your content in each channel

Part 3: Content Marketing Search & Optimization

Understanding How Search Engines Work

Optimizing Content

Building Authority and User Experience for Positive SEO Outcomes

Part 4: Content Marketing Personas & Prospects

Defining and Qualifying Brand Personas

Discovering How Personas Help you Identify Prospects

Mapping Content to the Buyer's Journey

Part 5: Content Marketing: Consumer Insights

Consumer Insights

Making Content Relevant through Consumer Insight

Consumer Insight for Content that Delivers on Business Goals

Consumer Insight Based Planning Tools to Inspire Content Ideas

Content That's a "Wow" via Consumer Insight

Success Metrics and Recap

Part 6: Content Marketing: Brand

The Brand

Expressing the Brand through Content Marketing

Capitalizing on your Brand’s Unique Situation

Priorities

Easy for You, Valuable to Them

Their Passion Meets your Brand Mission

Recap: Content Marketing as Brand-Building

Final exam

Content Marketing

4.0

Hours of education

6

Video Lessons

Format

  • After each lesson, there is a short quiz.
  • At the end of the entire course, there is a final exam.
  • Upon passing, a certificate of completion of awarded.

$286.00

Three Payments

$859.00

One Payment

Instructor

Mardy Sitzer's picture

Mardy Sitzer

Walking away from corporate America in 1993, Mardy Sitzer began her venture as an entrepreneur building a design and marketing firm. As a Certified Inbound Marketing Professional armed with passion and experience... more.

Stephen Hersh's picture

Stephen Hersh

Stephen Hersh consults with companies to help them manage their brands, their business strategies, their creative strategies, and their relationships with consumers, customers, and employees. He often works throu... more.

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