Content Marketing Certification

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Overview

What you will learn:

  • Identify content marketing channels and optimize content for each
  • Identify the key components to developing a content marketing strategy
  • Understand the difference between owned, earned and paid content marketing channels
  • Recognize the types of talent needed to produce quality content and budget considerations
  • Understand semantic search vs. keywords and how to structure your content for maximal results
  • Improve niche and local search and how to plan successful content
  • Define and map personas and prospects

… and much more.

By completing this course, you will be able to:

  • Define mediums and channels and align them to your  audience and buying stages
  • Describe successful missions and goals as it relates to content marketing
  • Identify key ways to optimize your content
  • List the 4 key elements of a strategic plan for content marketing

Class Format:

Classes are in video format and can be completed at your own convenience. Each video class is part of a larger set.

After each video, there is a mini-quiz. Once the set of videos are completed, there is a 10 -12 question test. At the very end of all the classes, there is a 30 question certification exam. Upon passing, learners will receive a certificate of completion.

 

Class Breakdown:

What is Content Marketing and Why… 12:10
Aligning Your Content with Your… 7:32
Planning and Developing Content… 11:23
Talent, Teams and Budgets 6:52
Total Minutes: 37:57
What are content marketing channels 9:13
Differentiate owned, earned and paid… 10:05
Maximizing your content in each channel 9:59
Total Minutes: 29:17
Understanding how search engines work 15:28
Optimizing Content 10:05
Building Authority and the User… 9:28
Total Minutes: 35:00
Defining and qualifying brand Personas 12:33
Discovering how personas help you… 12:13
Mapping Content to Buyer’s Journey 8:20
Total Minutes: 33:06
Consumer Insights 8:16
Making content relevant through… 7:15
Consumer insight for content… 10:53
Consumer insight based… 8:43
Getting to content that’s a “wow”… 10:54
Success metrics, and recap 10:33
Total Minutes: 56:34
The brand 8>29
Expressing the brand through… 8:07
Capitalizing on your brand’s… 5:16
Priorities 8:13
Easy for you, valuable to them 4:32
Their passion meets your brand mission 9:22
Recap: Content marketing as brand-building 6:16/span>
Total Minutes: 50:15

Instructors

Mardy Sitzer

Walking away from corporate America in 1993, Mardy Sitzer began her venture as an entrepreneur building a design and marketing firm. As a Certified Inbound Marketing Professional armed with passion and experience, her goal has always been to level the playing field for businesses by leveraging technology for so more.

Stephen Hersh

Stephen Hersh consults with companies to help them manage their brands, their business strategies, their creative strategies, and their relationships with consumers, customers, and employees. He often works through in-sourcing, training company employees to develop the skills to solve these problems themselves. more.

FAQ

The Online Marketing Institute has been involved in online education for over 10 years. To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado and has been endorsed (and used by) major non-profit associations within the industry including:Direct Marketing Association (DMA), Email Experience Council (EEC), Local Business Marketing Association(s), Word of Mouth Marketing Association (WOMMA) and more.

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