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Think Like a CMO

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The “Think Like a CMO” Master Class Series is aimed at both young and more seasoned professionals all of whom are facing the challenges of being a modern marketer. CMOs from McDonalds, Chrysler, CapitalOne, Hersheys, Ally Financial, Wunderman, 1-800-Flowers and other leading organizations share lessons learned from working up the ladder to reach the C suite. These are CMOs who are passionate about their work and are eager to nurture others and share the wisdom gained by overcoming the challenges of a continuously evolving and increasingly complex role.

What you will learn: 

  1. How to establish CMO priorities
  2. About the CMO Role in the C-suite
  3. Developing knowledge and relationships outside your department
  4. Key tools to be a successful leader
  5. The importance of digital transformation
  6. How to develop and maintain talent in the organization
  7. Understanding generational differences and how it impacts marketing choices

             and much more


Part 01. In the Line of Fire with Peter Horst

Think Like a CMO


Minutes of education


Video Lessons


  • Classes are in video format and can be completed at your own pace.
  • Each video class is part of a larger set.
  • After each lesson, there is a mini-quiz you must pass in order to continue with the class.

Free with Subscription

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Peter Horst's picture

Peter Horst

Peter is a global marketing and innovation senior executive & CMO with 28 years of leadership across diverse industries in consumer and business products, services & technology for market leaders such a... more.

Deborah Wahl's picture

Deborah Wahl

As former Senior Vice President & Chief Marketing Officer of McDonald’s USA, Deborah played a key role in McDonald’s turnaround, reversing sales with strategies that resulted in a significant increase in the... more.


Series Part 1 - $0.00

In the Line of Fire with Peter Horst

Series Part 2 - $0.00

Priority on Growth with Deborah Wahl

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