Facebook Fundamentals Certification

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Social media is playing an increasingly important role in sales and marketing, and it’s constantly changing. Facebook has over 1.7 billion users, making it a critical marketing tool, with innumerable marketing opportunities.

The Social Media Fundamentals: Facebook Certification will help you leverage and understand the power of Facebook, identify and reach the right targets, achieve your business goals, and get the most from your Facebook advertising strategy.

The certification will enable you to:

  • Create a professional-looking Facebook page
  • Optimize your Facebook page to reach your social media marketing goals
  • Incorporate Facebook advertising and paid promotion into your advertising budget
  • Highlight the difference between ad types and their goals such as driving traffic, increasing page likes, boosting reach and encouraging engagement
  • Define your audience demographics including personal interests, location, gender, and more
  • Leverage Facebook Insights and it’s main elements so you can accurately measure your social media strategy
  • Establish Facebook business goals
  • Set up your profile pages
  • Determine what and when to post
  • Utilize Facebook advertising
  • Navigate Facebook Insights

This certification is presented in 6 customized, on demand classes that focus on the most useful topics in Facebook marketing, to help you prepare for the next step in your marketing career, or jump-start your small business social media marketing strategy.

Class 1: Facebook Business Goals

Class 2: Facebook Page Setup

Class 3: Facebook What to Post

Class 4: Facebook Advertising

Class 5: Facebook Insights

Class 6: Best of Facebook Business


Get instant access to this certification on-demand.

Questions? Contact us


Dagmara Sitek

Dagmara Sitek is a Digital Marketing Consultant & Social Media Strategist who helps businesses and mobile application developers to brand and sell products on a global scale. She also coaches marketing managers, HR teams and entrepreneurs on developing cutting-edge social media and social recruiting strategies.

Her career spans 10 years working on pioneering projects for console, online and mobile gaming, including project management, marketing & live operations, social media as well as community development for a diverse range of products; hard-core FPS, strategic and role-playing games, lifestyle & travel mobile applications and online payment services across countries like China, Taiwan, the United States, Canada, Poland and Russia. For the last few years she has been helping start-ups, so she knows how to achieve maximum results with limited resources.

With years of marketing experience in content creation, including online TV program, PR and brand communication for companies like IKEA Poland, Gry Online – the biggest Polish gaming content site or DotPay – online payment provider, she has specialized in engaging consumers and converting them to loyal users to drive revenues. Hands-on experience in digital media planning and buying including social, mobile, and e-commerce have made her an important marketing asset. She has managed successfully marketing campaigns for the mobile applications launches and deployed digital media strategy to create brand impact and generate consumer engagements.
In 2012 Dagmara moved to Beijing, China, where she pursued an international career of a Senior Community Developer in a start-up called Cmune. She was part of a team behind success of FPS UberStrike (12 mln users) published on desktop & mobile and FPS Bullet Rush, published by Xiaomi – one of the biggest Chinese mobile companies.

In January 2015 she relocated to Montreal, Canada, where she keeps working as a Digital Marketing & Social Media Strategist. Working successfully as an independent consultant led her to co-found Coachify – a location independent consulting company combining digital marketing with social recruiting services.

Dagmara loves exploring Taiwanese hidden gems and local haunts altogether with its remarkable cuisine. She spends around 3 months during the year in Asia or Europe and enjoys the “work and travel” lifestyle. She’s an avid practitioner of qigong – fitness and meditation technique originated in ancient China. In her spare time she enjoys reading books on neuromarketing and she is currently writing her first novel.

She studied Italian language & culture, journalism and social communications, graduating with Masters Degree from Jagiellonian University in Cracow, Poland. She speaks English, Polish, Italian and studies Chinese Mandarin.


The regular cost of this certification is 359.00.
Every one of our certifications is broken up into a series of 5-11 classes. Each included class may run between 30-60 minutes in length and courses can be watched in one marathon viewing or broken up to fit your schedule.
You are given 6 months to complete your certification following enrollment, so plan to dedicate your time in completing the coursework accordingly. All classes are available on demand and you can take them at your own pace. More time to access the material may be provided on a case-by-case basis.
After finishing all classes in the certification, you will be ready to take the final exam. To begin click the “Start Exam Now” button underneath the last class in the certification. The untimed final exam consists of about 30 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers are saved if you need to come back and finish at a later time. You must pass with a score of 70% or higher to receive a certification of completion. You will have up to 3 chances to pass this exam. You will receive a digital certification via email upon successfully passing the exam.
No. Electives are available to supplement the main certification coursework, so you will not be tested on any of the material covered in those classes as they are optional to watch.
Upon completion, OMI will send you a digital certificate via email.
Certifications feature prerecorded presentations. Essentially, they consist of 20-70 minute video recordings of a narrated slide presentation.
At this time, most course content and other reference materials are not offered directly.
OMI's Certifications are constantly being updated to match the industry's latest trends and tactics in digital marketing. Content is either updated or replaced entirely in accordance to the most relevant and current information.
The Online Marketing Institute has been involved in online education for over 10 years. To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado and has been endorsed (and used by) major non-profit associations within the industry including: The Internet Advertising Bureau (IAB), Direct Marketing Association (DMA), Email Experience Council (EEC), Local Business Marketing Association(s), Word of Mouth Marketing Association (WOMMA) and more.

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