Facebook Fundamentals Certification

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Social media is playing an increasingly important role in sales and marketing, and it’s constantly changing. Facebook has over 1.7 billion users, making it a critical marketing tool, with innumerable marketing opportunities.

The Social Media Fundamentals: Facebook Certification will help you leverage and understand the power of Facebook, identify and reach the right targets, achieve your business goals, and get the most from your Facebook advertising strategy.

The certification will enable you to:

  • Create a professional-looking Facebook page
  • Optimize your Facebook page to reach your social media marketing goals
  • Incorporate Facebook advertising and paid promotion into your advertising budget
  • Highlight the difference between ad types and their goals such as driving traffic, increasing page likes, boosting reach and encouraging engagement
  • Define your audience demographics including personal interests, location, gender, and more
  • Leverage Facebook Insights and it’s main elements so you can accurately measure your social media strategy
  • Establish Facebook business goals
  • Set up your profile pages
  • Determine what and when to post
  • Utilize Facebook advertising
  • Navigate Facebook Insights

This certification is presented in 6 customized, on demand classes that focus on the most useful topics in Facebook marketing, to help you prepare for the next step in your marketing career, or jump-start your small business social media marketing strategy.

Class 1: Facebook Business Goals

Class 2: Facebook Page Setup

Class 3: Facebook What to Post

Class 4: Facebook Advertising

Class 5: Facebook Insights

Class 6: Best of Facebook Business


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Dagmara Sitek

Dagmara Sitek is a Digital Marketing Consultant & Social Media Strategist who helps businesses and mobile application developers to brand and sell products on a global scale. She also coaches marketing managers, HR teams and entrepreneurs on developing cutting-edge social media and social recruiting strate... more.


The Online Marketing Institute has been involved in online education for over 10 years. To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado and has been endorsed (and used by) major non-profit associations within the industry including: The Internet Advertising Bureau (IAB), Direct Marketing Association (DMA), Email Experience Council (EEC), Local Business Marketing Association(s), Word of Mouth Marketing Association (WOMMA) and more.

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