Facebook Fundamentals Certification
What you will learn:
- Create a professional-looking Facebook page
- Optimize your Facebook page to reach your social media marketing goals
- Incorporate Facebook advertising and paid promotion into your advertising budget
- Highlight the difference between ad types and their goals such as driving traffic, increasing page likes, boosting reach and encouraging engagement
- Define your audience demographics including personal interests, location, gender, and more
- Leverage Facebook Insights and it’s main elements so you can accurately measure your social media strategy
- Establish Facebook business goals
… and much more.
By completing this course, you will be able to:
- Set up your profile pages
- Determine what and when to post
- Utilize Facebook advertising
- Navigate Facebook Insights
Classes are in video format and can be completed at your own convenience. Each video class is part of a larger set.
After each video, there is a mini-quiz. Once the set of videos are completed, there is a 10 -12 question test. At the very end of all the classes, there is a 30 question certification exam. Upon passing, learners will receive a certificate of completion.
|A brief history of Facebook||6:44|
|Facebook Page in Practice||6:27|
|5 goals of your presence on Facebook||4:42|
|Introduction to setting up your…||3:21|
|Basic setup options||6:18|
|Tips to make a professional-looking page||7:38|
|Discover your brand persona||6:23|
|Introduction to paid advertising||10:10|
|Facebook ads policies||4:45|
|Advanced targeting options||4:52|
|Tracking your results||5:35|
|Navigating Facebook insights||6:49|
|From promotions to messages||6:47|
|Engagement rate and Video tab||3:26|
|FB insights In application||3:11|
|Taste of the adventure with CamelBak||5:07|
|Writing like Burt’s Bees||2:58|
|The Pacific Northwest Ballet video…||3:20|
|Local can be powerful too||4:14|
Dagmara Sitek is a Digital Marketing Consultant & Social Media Strategist who helps businesses and mobile application developers to brand and sell products on a global scale. She also coaches marketing managers, HR teams and entrepreneurs on developing cutting-edge social media and social recruiting strate more.
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