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Level 1: Facebook Fundamentals

What you will learn:

  • Create a professional-looking Facebook page
  • Optimize your Facebook page to reach your social media marketing goals
  • Incorporate Facebook advertising and paid promotion into your advertising budget
  • Highlight the difference between ad types and their goals such as driving traffic, increasing page likes, boosting reach and encouraging engagement
  • Define your audience demographics including personal interests, location, gender, and more
  • Leverage Facebook Insights and it’s main elements so you can accurately measure your social media strategy
  • Establish Facebook business goals

… and much more.

By completing this course, you will be able to:

  • Set up your profile pages
  • Determine what and when to post
  • Utilize Facebook advertising
  • Navigate Facebook Insights


Part 1: Your Business Goals on Facebook

A Brief History of Facebook

Facebook Page in Practice

5 Goals for Presence on Facebook

Part 2: Facebook: How to Setup your Page

Introduction to setting up your Facebook Page

Basic set up options

Tips to make a professional-looking page

Part 3: Facebook: What to Post

Timeline Features

Discover your Brand Persona

Posting Strategy

Part 4: Facebook: Advertising

Introduction to Paid Advertising

Facebook Ads Policies

Advanced Targeting Options

Tracking your results

Part 5: Facebook: Insights

Navigating Facebook Insights

From Promotions to Messages

Engagement Rate and Video Tab

FB Insights in Application

Part 6: Best of Facebook Business

Taste the Adventure with CamelBak

Writing like Burt's Bees

The Pacific Northwest Ballet Video Content Strategy

Local Can Be Powerful Too

Final exam

Facebook Fundamentals


Hours of education


Video Lessons


  • After each lesson, there is a short quiz.
  • At the end of the entire course, there is a final exam.
  • Upon passing, a certificate of completion of awarded.


Three Payments


One Payment


Dagmara Sitek's picture

Dagmara Sitek

Dagmara Sitek is a Digital Marketing Consultant & Social Media Strategist who helps businesses and mobile application developers to brand and sell products on a global scale. She also coaches marketing manag... more.

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