Facebook Fundamentals Certification
Social media is playing an increasingly important role in sales and marketing, and it’s constantly changing. Facebook has over 1.7 billion users, making it a critical marketing tool, with innumerable marketing opportunities.
The Social Media Fundamentals: Facebook Certification will help you leverage and understand the power of Facebook, identify and reach the right targets, achieve your business goals, and get the most from your Facebook advertising strategy.
The certification will enable you to:
- Create a professional-looking Facebook page
- Optimize your Facebook page to reach your social media marketing goals
- Incorporate Facebook advertising and paid promotion into your advertising budget
- Highlight the difference between ad types and their goals such as driving traffic, increasing page likes, boosting reach and encouraging engagement
- Define your audience demographics including personal interests, location, gender, and more
- Leverage Facebook Insights and it’s main elements so you can accurately measure your social media strategy
- Establish Facebook business goals
- Set up your profile pages
- Determine what and when to post
- Utilize Facebook advertising
- Navigate Facebook Insights
This certification is presented in 6 customized, on demand classes that focus on the most useful topics in Facebook marketing, to help you prepare for the next step in your marketing career, or jump-start your small business social media marketing strategy.
Class 1: Facebook Business Goals
Class 2: Facebook Page Setup
Class 3: Facebook What to Post
Class 4: Facebook Advertising
Class 5: Facebook Insights
Class 6: Best of Facebook Business
Dagmara Sitek is a Digital Marketing Consultant & Social Media Strategist who helps businesses and mobile application developers to brand and sell products on a global scale. She also coaches marketing managers, HR teams and entrepreneurs on developing cutting-edge social media and social recruiting strategies.
Her career spans 10 years working on pioneering projects for console, online and mobile gaming, including project management, marketing & live operations, social media as well as community development for a diverse range of products; hard-core FPS, strategic and role-playing games, lifestyle & travel mobile applications and online payment services across countries like China, Taiwan, the United States, Canada, Poland and Russia. For the last few years she has been helping start-ups, so she knows how to achieve maximum results with limited resources.
With years of marketing experience in content creation, including online TV program, PR and brand communication for companies like IKEA Poland, Gry Online – the biggest Polish gaming content site or DotPay – online payment provider, she has specialized in engaging consumers and converting them to loyal users to drive revenues. Hands-on experience in digital media planning and buying including social, mobile, and e-commerce have made her an important marketing asset. She has managed successfully marketing campaigns for the mobile applications launches and deployed digital media strategy to create brand impact and generate consumer engagements.
In 2012 Dagmara moved to Beijing, China, where she pursued an international career of a Senior Community Developer in a start-up called Cmune. She was part of a team behind success of FPS UberStrike (12 mln users) published on desktop & mobile and FPS Bullet Rush, published by Xiaomi – one of the biggest Chinese mobile companies.
In January 2015 she relocated to Montreal, Canada, where she keeps working as a Digital Marketing & Social Media Strategist. Working successfully as an independent consultant led her to co-found Coachify – a location independent consulting company combining digital marketing with social recruiting services.
Dagmara loves exploring Taiwanese hidden gems and local haunts altogether with its remarkable cuisine. She spends around 3 months during the year in Asia or Europe and enjoys the “work and travel” lifestyle. She’s an avid practitioner of qigong – fitness and meditation technique originated in ancient China. In her spare time she enjoys reading books on neuromarketing and she is currently writing her first novel.
She studied Italian language & culture, journalism and social communications, graduating with Masters Degree from Jagiellonian University in Cracow, Poland. She speaks English, Polish, Italian and studies Chinese Mandarin.
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