Facebook Fundamentals Certification

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What you will learn:

  • Create a professional-looking Facebook page
  • Optimize your Facebook page to reach your social media marketing goals
  • Incorporate Facebook advertising and paid promotion into your advertising budget
  • Highlight the difference between ad types and their goals such as driving traffic, increasing page likes, boosting reach and encouraging engagement
  • Define your audience demographics including personal interests, location, gender, and more
  • Leverage Facebook Insights and it’s main elements so you can accurately measure your social media strategy
  • Establish Facebook business goals

… and much more.

By completing this course, you will be able to:

  • Set up your profile pages
  • Determine what and when to post
  • Utilize Facebook advertising
  • Navigate Facebook Insights

Class Format:

Classes are in video format and can be completed at your own convenience. Each video class is part of a larger set.

After each video, there is a mini-quiz. Once the set of videos are completed, there is a 10 -12 question test. At the very end of all the classes, there is a 30 question certification exam. Upon passing, learners will receive a certificate of completion.


Class Breakdown:

A brief history of Facebook 6:44
Facebook Page in Practice 6:27
5 goals of your presence on Facebook 4:42
Total Minutes: 17:53
Introduction to setting up your… 3:21
Basic setup options 6:18
Tips to make a professional-looking page 7:38
Total Minutes: 17:17
Timeline Features 5:19
Discover your brand persona 6:23
Posting strategy 9:21
Total Minutes: 21:03
Introduction to paid advertising 10:10
Facebook ads policies 4:45
Advanced targeting options 4:52
Tracking your results 5:35
Total Minutes: 25:22
Navigating Facebook insights 6:49
From promotions to messages 6:47
Engagement rate and Video tab 3:26
FB insights In application 3:11
Total Minutes: 20:13
Taste of the adventure with CamelBak 5:07
Writing like Burt’s Bees 2:58
The Pacific Northwest Ballet video… 3:20
Local can be powerful too 4:14
Total Minutes: 15:39


Dagmara Sitek

Dagmara Sitek is a Digital Marketing Consultant & Social Media Strategist who helps businesses and mobile application developers to brand and sell products on a global scale. She also coaches marketing managers, HR teams and entrepreneurs on developing cutting-edge social media and social recruiting strate more.


The Online Marketing Institute has been involved in online education for over 10 years. To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado and has been endorsed (and used by) major non-profit associations within the industry including:Direct Marketing Association (DMA), Email Experience Council (EEC), Local Business Marketing Association(s), Word of Mouth Marketing Association (WOMMA) and more.

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