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Facebook Fundamentals ( Level1 )

What you will learn:

  • Create a professional-looking Facebook page
  • Optimize your Facebook page to reach your social media marketing goals
  • Incorporate Facebook advertising and paid promotion into your advertising budget
  • Highlight the difference between ad types and their goals such as driving traffic, increasing page likes, boosting reach and encouraging engagement
  • Define your audience demographics including personal interests, location, gender, and more
  • Leverage Facebook Insights and it’s main elements so you can accurately measure your social media strategy
  • Establish Facebook business goals

… and much more.

By completing this course, you will be able to:

  • Set up your profile pages
  • Determine what and when to post
  • Utilize Facebook advertising
  • Navigate Facebook Insights


Part1: Your Business Goals on Facebook
A Brief History of Facebook 6:44

Facebook Page in Practice 6:27

5 Goals for Presence on Facebook 4:42

Part2: Facebook: How to Setup your Page
Part3: Facebook: What to Post
Part4: Facebook: Advertising
Part5: Facebook: Insights
Part6: Best of Facebook Business
* Final Exam is not available until all classes have been completed.
Final Exam

Facebook Fundamentals


1 Payment 3 Payment

1.9 Hours of Education
6 Video Lessons

  • After each lesson, there is a short quiz.
  • At the end of the entire course, there is a final exam.
  • Upon passing, a certificate of completion of awarded.


Dagmara Sitek's picture Dagmara Sitek

Dagmara Sitek is a Digital Marketing Consultant & Social Media Strategist who helps businesses and mobile application developers to brand and sell products on a global scale. She also coaches marketing manag... more.

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