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Free Webinar – CMO Success: Priority on Growth
January 17, 2018 at 12PM PST | 3PM EST
Despite $1 Trillion in total marketing spend, 52% of Fortune 500 companies reported declining revenue. Benefit from a discussion on how to set an agenda for growth and organize your team’s efforts for success. This webinar touches on the key elements that a CMO must master to create value for their organization and a recognition of the special tools that only the CMO role can leverage to grow the business.
ABOUT THE PRESENTER
As Senior Vice President & Chief Marketing Officer of McDonald’s USA, Deborah played a key role in McDonald’s turnaround, reversing sales with strategies that resulted in a significant increase in the stock price. In addition to McDonald’s, Deborah’s CMO experience includes positions at PulteGroup and Chrysler. She also held senior level marketing roles at Lexus, Toyota, and Mazda. Deborah serves on the boards of Groupon and Mediaocean, is the Vice-Chair of the ANA and is on the Board of Governors of Cranbrook Schools. Deborah is recognized for developing the “Agency of the Future” model, which brings a new, collaborative approach based on top talent and technology, with digital, data, and human intelligence at the core.
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