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Free Webinar – In the Line of Fire: The Modern CMO
February 21, 2018 at 12PM PST | 3PM EST
Digital disruption. Sluggish growth. Marketing accountability. Brand safety. Martech, adtech, AI. The role of CMO has never been more empowered and mission-critical. It has also never been more challenging as CMOs face a vastly more complex and expansive marketing ecosystem. In this webinar, we’ll look at some of these challenges and discuss how CMOs can arm themselves both by going back to basics and by employing next-level thinking.
ABOUT THE PRESENTER
Peter is a Fortune 500 CMO with 30 years of experience across B2C and B2B products, services and technology. He’s held leadership positions for market leaders such as Capital One, General Mills, US WEST (CenturyLink), TD Ameritrade and most recently The Hershey Company, where he was global CMO. Peter was named by Forbes as one of the World’s 50 Most Influential CMOs.
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