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Level 1: Digital Marketing Fundamentals

What you will learn:

  • Recount the history and evolution of digital marketing
  • Understand the Ins and outs of the various types of online media used for content promotion
  • Identify key topics in digital advertising like SEM, display ads, affiliate marketing and more
  • Distinguish social media marketing channels like Facebook, Twitter, YouTube, Instagram, Pinterest, and more
  • Analyze email marketing campaign best practices
  • Discover mobile marketing
  • Demonstrate the marketing funnel and how to direct people down your funnel for conversions

… and much more.

By completing this course, you will be able to:

  • “Speak” the language of Digital Marketers
  • Create a digital strategy
  • Implement a digital campaign
  • Measure your success using analytical tools

Curriculum

Part 1: What is Digital Marketing?

History & Evolution

What is Social Media Marketing?

What is Content Marketing?

Types of Media Used for Content Marketing

Components of a Digital Marketing Campaign part 1

Components of a Digital Marketing Campaign part 2

Part 2: Guiding Principles of Digital Marketing

Digital Marketing & Your Strategy

Digital Marketing Aesthetics Part 1

Digital Marketing Aesthetics Part 2

Dominant Aesthetics per Major Platform Part 1

Dominant Aesthetics per Major Platform Part 2

Analytics & ROI Part 1

Analytics & ROI Part 2

Analytics & ROI Part 3

SEO Part 1

SEO Part 2

Part 3: The Primary Social Media Platforms

Overview of Platforms & Mediums

Facebook

YouTube

Instagram & Snapchat

Twitter

Pinterest

Blogging Platforms: Tumblr/WordPress

LinkedIn

Podcasts, SoundCloud & iTunes Store

Live Streaming Video/Periscope

Part 4: Introduction to Digital Advertising

Email Marketing Part 1

Email Marketing Part 2

Email Marketing Part 3

SEM for Real Estate

Search Engine Marketing & Tools Part 1

Search Engine Marketing & Tools Part 2

Search Engine Marketing & Tools Part 3

Display Ads

Affiliate Marketing

Programmatic Ads Part 1

Programmatic Ads Part 2

Part 5: Introduction to Mobile Marketing

Introduction to Mobile & Terminology Part 1

Introduction to Mobile & Terminology Part 2

Mobile Marketing Programs

Utilizing Mobile Video part 1

Utilizing Mobile Video part 2

Location-Based Advertising Part 1

Location-Based Advertising Part 2

Core Tools Part 1

Core Tools Part 2

Part 6: Digital Marketing Automation + Campaigns

Digital Marketing Automation

CRM explained Part 1

CRM explained Part 2

Digital Marketing Funnel part 1

Digital Marketing Funnel part 2

Intro to Running a Direct Email Marketing Campaign part 1

Intro to Running a Direct Email Marketing Campaign part 2

Intro to Running a SEM Marketing Campaign Part 1

Intro to Running a SEM Marketing Campaign part 2

Final exam

Digital Marketing Fundamentals

6.7

Hours of education

6

Video Lessons

Format

  • After each lesson, there is a short quiz.
  • At the end of the entire course, there is a final exam.
  • Upon passing, a certificate of completion of awarded.

$286.00

Three Payments

$859.00

One Payment

Instructor

Dan Gallo's picture

Dan Gallo

Small Business Consultant & Social Media Director

Dan Gallo founded The Allasso Group in April 2006 after selling Mentor®, an EPSS app he created which served +55 million B2B/B2C users. Previously he was Communications Consultant on over 200 IPO’s, and produced ... more.

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