Digital Fundamentals Certification

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What you will learn:

  • Recount the history and evolution of digital marketing
  • Understand the Ins and outs of the various types of online media used for content promotion
  • Identify key topics in digital advertising like SEM, display ads, affiliate marketing and more
  • Distinguish social media marketing channels like Facebook, Twitter, YouTube, Instagram, Pinterest, and more
  • Analyze email marketing campaign best practices
  • Discover mobile marketing
  • Demonstrate the marketing funnel and how to direct people down your funnel for conversions

… and much more.

By completing this course, you will be able to:

  • “Speak” the language of Digital Marketers
  • Create a digital strategy
  • Implement a digital campaign
  • Measure your success using analytical tools


Class Format:

Classes are in video format and can be completed at your own convenience. Each video class is part of a larger set.

After each video, there is a mini-quiz. Once the set of videos are completed, there is a 10 -12 question test. At the very end of all the classes, there is a 30 question certification exam. Upon passing, learners will receive a certificate of completion.


Class Breakdown:

History and Evolution 8:35
What is Social Media Marketing? 13:55
What is Content Marketing? 7:46
Types of media used for content marketing 9:45
Components of a Digital Marketing Campaign 4:29
Components of a Digital Marketing Campaign 8:21
Total Minutes: 51:31
What are content marketing channels 9:46
Digital Marketing Esthetics part 1 8:58
Digital Marketing Esthetics part 2 6:43
Dominate esthetics per major platform… 8:49
Dominate esthetics per major platform… 6:02
Analytics and ROI part 1 4:48
Analytics and ROI part 2 10:20
Analytics and ROI part 3 8:50
SEO part 1 8:10
SEO part 2 7:12
Total Minutes: 77:38
Overview of Platforms and Mediums 3:50
Facebook 9:45
YouTube 6:07
Instagram + Snapchat 6:49
Twitter 4:04
Pinterest 3:40
Blogging Platforms: Tumblr/WordPress 5:40
LinkedIn 6:08
Podcasts/SoundCloud/iTunes Store 5:23
Live Streaming Video/Periscope 5:49
Total Minutes: 55:15
E-Mail Marketing Part 1 7:29
E-Mail Marketing Part 2 5:18
E-Mail Marketing Part 3 7:47
Search Engine Marketing and Tools Part 1 11:05
Search Engine Marketing and Tools Part 2 8:15
Search Engine Marketing and Tools Part 3 5:45
Display Ads 8:07
Affiliate Marketing 7:26
Programmatic Ads Part 1 10:12
Programmatic Ads Part 2 6:35
Total Minutes: 76:39
Introduction to Mobile and Terminology part 1 5:43
Introduction to Mobile and Terminology part 2 7:32
Mobile Marketing Programs 8:44
Location-Based Advertising part 1 7:54
Location-Based Advertising part 2 6:45
Core Tools part 1 6:54
Core Tools part 2 10:21
Total Minutes: 51:93
Digital Marketing Automation 8:35
CRM explained Part 1 13:55
CRM explained Part 2 7:46
Digital Marketing Funnel part 1 9:45
Digital Marketing Funnel part 2 4:29
Intro to Running a Direct Email 1 8:21
Intro to Running a Direct Email 2 9:46
Intro to Running a SEM Marketing 1 8:58
Intro to Running a SEM Marketing 2 6:43
Total Minutes: 75:78


Dan Gallo

Dan Gallo founded The Allasso Group in April 2006 after selling Mentor®, an EPSS app he created which served +55 million B2B/B2C users. Previously he was Communications Consultant on over 200 IPO’s, and produced dozens of major corporate events. Since 2006 he’s served 3 years as Small Business Consultant & more.


The Online Marketing Institute has been involved in online education for over 10 years. To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado and has been endorsed (and used by) major non-profit associations within the industry including:Direct Marketing Association (DMA), Email Experience Council (EEC), Local Business Marketing Association(s), Word of Mouth Marketing Association (WOMMA) and more.

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