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Digital Marketing Fundamentals ( Level 1 )

What you will learn:

  • Recount the history and evolution of digital marketing
  • Understand the Ins and outs of the various types of online media used for content promotion
  • Identify key topics in digital advertising like SEM, display ads, affiliate marketing and more
  • Distinguish social media marketing channels like Facebook, Twitter, YouTube, Instagram, Pinterest, and more
  • Analyze email marketing campaign best practices
  • Discover mobile marketing
  • Demonstrate the marketing funnel and how to direct people down your funnel for conversions

… and much more.

By completing this course, you will be able to:

  • “Speak” the language of Digital Marketers
  • Create a digital strategy
  • Implement a digital campaign
  • Measure your success using analytical tools

Curriculum


Part 1: What is Digital Marketing?
History & Evolution 8:40

What is Social Media Marketing? 14:00

What is Content Marketing? 7:43

Types of Media Used for Content Marketing 9:50

Components of a Digital Marketing Campaign part 1 4:34

Components of a Digital Marketing Campaign part 2 8:26

Part 2: Guiding Principles of Digital Marketing
Part 3: The Primary Social Media Platforms
Part 4: Introduction to Digital Advertising
Part 5: Introduction to Mobile Marketing
Part 6: Digital Marketing Automation + Campaigns
* Final Exam is not available until all classes have been completed.
Final Exam

Digital Marketing Fundamentals

$859.00

1 Payment 3 Payment


6.7 Hours of Education
6 Video Lessons

  • After each lesson, there is a short quiz.
  • At the end of the entire course, there is a final exam.
  • Upon passing, a certificate of completion of awarded.

Instructor

Dan Gallo's picture Dan Gallo Small Business Consultant & Social Media Director

Dan Gallo founded The Allasso Group in April 2006 after selling Mentor®, an EPSS app he created which served +55 million B2B/B2C users. Previously he was Communications Consultant on over 200 IPO’s, and produced ... more.

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