Today people have 24/7 global access to the best products, services, prices and stories. As a result, consumers will no longer settle for average. The customer is in charge and brands need a new approach to build relationships, drive growth and manage talent.

The good news is that you don’t need to predict the future but you do need to prepare for it.

Join Jamie Gutfreund, Global CMO of Wunderman, as she shares proprietary research, insights and case studies that will help explain what is driving these tectonic shifts in customer behaviour and how to build organizations that can meet these new challenges.

About this Class


Minutes of education


Video Lessons


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Jamie Gutfreund

Helping brands benefit from emerging technology has long been a passion for Jamie, who has worked with Microsoft, Expedia and Creative Artists Agency. An early digital disruptor, she was one of the first people to hold an AOL account – and her email was

Jamie currently serves as glob more.

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