What you will learn:

• The mechanics for collecting data, analyzing data and some core modeling approaches in forecasting, mix modeling and cross-channel attribution
• How to use the purchase funnel as a framework for optimizing your marketing campaigns across paid, owned, and earned channels
• Create meaningful measurement and “test and learn” plans to show the business impact of marketing efforts
• How to analyze marketing data and turn analysis into insight
• Best practices for written and oral presentations

… and much more.

By completing this course, you will be able to:

• Determine which variables are impacting campaign response to optimize performance
• Determine the drivers of campaign performance and strategic optimization opportunities
• Tell a story through data
• Create an executive summary of analytics insights