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Analytics ( Level2 )

What you will learn:

  • The mechanics for collecting data, analyzing data and some core modeling approaches in forecasting, mix modeling and cross-channel attribution
  • How to use the purchase funnel as a framework for optimizing your marketing campaigns across paid, owned, and earned channels
  • Create meaningful measurement and “test and learn” plans to show the business impact of marketing efforts
  • How to analyze marketing data and turn analysis into insight
  • Best practices for written and oral presentations

… and much more.


By completing this course, you will be able to:

  • Determine which variables are impacting campaign response to optimize performance
  • Determine the drivers of campaign performance and strategic optimization opportunities
  • Tell a story through data
  • Create an executive summary of analytics insights


Part1: Guiding Principles of Digital Marketing: Analytics and ROI
Analytics & ROI Part 1 4:48

Analytics & ROI Part 2 10:20

Analytics & ROI Part 3 8:50

Part2: Intro to Marketing Analytics
Part3: How to Measure Marketing Success
Part4: Data Analysis and Optimization
Part5: Data + Analytics
Part6: Data Storytelling
Part7: Navigating the Google Analytics Interface
Part8: Google Analytics Deep Dive (Part 1)
Part9: Google Analytics Deep Dive (Part 2)
Part10: Campaign Tracking in Google Analytics
* Final Exam is not available until all classes have been completed.
Final Exam



1 Payment 3 Payment

5.9 Hours of Education
10 Video Lessons

  • After each lesson, there is a short quiz.
  • At the end of the entire course, there is a final exam.
  • Upon passing, a certificate of completion of awarded.

What’s New

Your evolution starts here. Try our classes for free.10 day free trial

10 day free trial