Sharon Bernstein has almost 20 years of digital analytics and e-commerce strategy experience spanning multiple industries and Fortune 100 clients. Specializing in online media measurement approaches, e-commerce strategies, digital campaign and web analytics, as well as competitive intelligence benchmarking, Sharon has held positions in both large media agencies and small consultancies.
Before starting her own marketing analytics consulting business, Sharon was a senior executive at Starcom MediaVest Group overseeing P&G’s global measurement strategy, as well as Havas Media where she lead analytics product development in the US. Sharon also held positions with Compete/Millward Brown Digital, where she helped US wireless carriers optimize the Internet as a selling and retention channel, and Digitas where she was responsible for creating online marketing and branding strategies for leading companies including AT&T, Dell, General Motors, Kraft Foods, and LLBean.
Sharon has a M.S. in Mass Communication from Boston University, and a B.A. in English from Tufts University.