In this course, learners will encounter various emerging trends such as chatbots, visual search, live video, VR 360 and ARMR. Learners will gain a close understanding of each technology, how it applies to marketers, given challenges and ways to best measure.
Objectives
- Define the technology and recognize how it applies to marketers
- Classify the best use cases for the technology
- Recognize the challenges
- Identify the best ways to measure it
About this Class
55:27:00
Minutes of education
5
Video Lessons
Instructor
David Berkowitz
David is a 15-year veteran of some of the most cutting-edge media, marketing, and technology firms.
Overview:
* Chief Strategy Officer of marketing technology firm Sysomos
* Previous: CMO of MRY, of Publicis, running marketing strategy, brand positioning, content development, social, PR
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