In this course, learners will encounter various emerging trends such as chatbots, visual search, live video, VR 360 and ARMR. Learners will gain a close understanding of each technology, how it applies to marketers, given challenges and ways to best measure.

Objectives

  • Define the technology and recognize how it applies to marketers
  • Classify the best use cases for the technology
  • Recognize the challenges
  • Identify the best ways to measure it

About this Class

55:27:00

Minutes of education

5

Video Lessons

Instructor

David Berkowitz's picture

David Berkowitz

David is a 15-year veteran of some of the most cutting-edge media, marketing, and technology firms.

Overview:

* Chief Strategy Officer of marketing technology firm Sysomos

* Previous: CMO of MRY, of Publicis, running marketing strategy, brand positioning, content development, social, PR

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