What you will learn:

• Examine the elements of an effective mobile marketing program
• The types of campaigns best suited to mobile devices and how to create them
• Define the right audience for your mobile campaigns
• The different aspects of engagement on mobile devices, the value of responsive design and engagement practices leveraging video and interactivity
• How to design for the best UX experience
• What consumers do on mobile, what they use it for, how they use it and how much time they spend on mobile activities

… and much more.

By completing this course, you will be able to:

• Plan your marketing strategy according to OS functions
• Test, plan, schedule and measure the success of a mobile strategy
• Apply good practices to enhance mobile UX performance
• Use mobile to appropriately supplement the core brand experience