Will Phung is the Vice President of Media for M&C Saatchi Mobile, a leading full-service mobile advertising agency. In this capacity, he oversees all US based client accounts and manages the Media and Design teams. Will is responsible for media-partner relationships and for ensuring that campaigns meet the clients’ KPIs. In addition to on-boarding multiple new clients, Will has successfully grown existing business.
Prior to M&C Saatchi Mobile, Will managed client services for Velti, a global mobile marketing and technology company that owned MobClix, one of the largest app-inventory exchanges at the time. There, he managed a team of client-service managers that drove campaign success and developed packages designed to fit within client strategies.
Will has profound expertise within the programmatic space that stems from years spent with Cadreon, the MediaBrands trading desk. He also developed multiple integrated campaigns that couple digital and traditional media, such as print and television.