Create meaningful measurement and “test and learn” plans to show the business impact of marketing efforts. Determine which variables are impacting campaign responds to optimize performance.
Objectives
- Define the key components of a measurement plan
- Explain how to create key performance indicators
- Identify historic benchmarks
- Describe why testing is important
- Define different types of testing methodologies
- Explain how testing can be beneficial to optimize marketing investment
- Write KPIs and Define Optimization Metrics
About this Class
22:07
Minutes of education
4
Video Lessons
Instructor
Sharon Bernstein
Sharon Bernstein has almost 20 years of digital analytics and e-commerce strategy experience spanning multiple industries and Fortune 100 clients. Specializing in online media measurement approaches, e-commerce strategies, digital campaign and web analytics, as well as competitive intelligence benchmarking, Sha more.
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