⟵ Back

How to Measure Marketing Success

Start your free trial

Create meaningful measurement and “test and learn” plans to show the business impact of marketing efforts. Determine which variables are impacting campaign responds to optimize performance.


  • Define the key components of a measurement plan
  • Explain how to create key performance indicators
  • Identify historic benchmarks
  • Describe why testing is important
  • Define different types of testing methodologies
  • Explain how testing can be beneficial to optimize marketing investment
  • Write KPIs and Define Optimization Metrics

About this Class


Minutes of education


Video Lessons


's picture

Sharon Bernstein

Sharon Bernstein has almost 20 years of digital analytics and e-commerce strategy experience spanning multiple industries and Fortune 100 clients. Specializing in online media measurement approaches, e-commerce strategies, digital campaign and web analytics, as well as competitive intelligence benchmarking, Sha more.

What’s New

Your evolution starts here. Try our classes for free.10 day free trial

10 day free trial