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Four Key Areas for CMO Success

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Despite $1 Trillion in total marketing spend, 52% of Fortune 500 companies reported declining revenue. Benefit from a discussion on how to set an agenda for growth and organize your team’s efforts for success. This webinar touches on the key strategies a CMO must master to create value and identify the special tools that CMOs can leverage to grow the business.


  • Develop creative strategies that result in growth
  • Learn what the CMO role is in the C-suite
  • Invest your marketing dollars for growth
  • Measure marketing success using the right metrics
  • Use storytelling to move your brand and business forward

About this Class


Minutes of education


Video Lessons


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Deborah Wahl

As former Senior Vice President & Chief Marketing Officer of McDonald’s USA, Deborah played a key role in McDonald’s turnaround, reversing sales with strategies that resulted in a significant increase in the stock price. In addition to McDonald’s, Deborah’s CMO experience includes positions at PulteGroup a more.

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