Despite $1 Trillion in total marketing spend, 52% of Fortune 500 companies reported declining revenue. Benefit from a discussion on how to set an agenda for growth and organize your team’s efforts for success. This webinar touches on the key strategies a CMO must master to create value and identify the special tools that CMOs can leverage to grow the business.
Objectives
- Develop creative strategies that result in growth
- Learn what the CMO role is in the C-suite
- Invest your marketing dollars for growth
- Measure marketing success using the right metrics
- Use storytelling to move your brand and business forward
About this Class
22:12
Minutes of education
4
Video Lessons
Instructor
Deborah Wahl
As former Senior Vice President & Chief Marketing Officer of McDonald’s USA, Deborah played a key role in McDonald’s turnaround, reversing sales with strategies that resulted in a significant increase in the stock price. In addition to McDonald’s, Deborah’s CMO experience includes positions at PulteGroup an more.
What’s New
