Menu

⟵ Back

Think like a CMO: Priority on Growth with Deborah Wahl

Start Your Free Trial

Despite $1 Trillion in total marketing spend, 52% of Fortune 500 companies reported declining revenue. Benefit from a discussion on how to set an agenda for growth and organize your team’s efforts for success. This webinar touches on the key strategies a CMO must master to create value and identify the special tools that CMOs can leverage to grow the business.

Objectives

  • Develop creative strategies that result in growth
  • Learn what the CMO role is in the C-suite
  • Invest your marketing dollars for growth
  • Measure marketing success using the right metrics
  • Use storytelling to move your brand and business forward

About this Class

22:12

Minutes of education

4

Video Lessons

Instructor

Deborah Wahl's picture

Deborah Wahl

As former Senior Vice President & Chief Marketing Officer of McDonald’s USA, Deborah played a key role in McDonald’s turnaround, reversing sales with strategies that resulted in a significant increase in the stock price. In addition to McDonald’s, Deborah’s CMO experience includes positions at PulteGroup a more.

What’s New

Your evolution starts here. Try our classes for free.Start Your Free Trial

Start Your Free Trial