• Understand what we mean by Digital Transformation
  • Understand the role that Marketing plays in each facet of the transformation
  • What do we mean by Digital Transformation?
  • Who should be responsible for the agenda and execution?
  • What does success look like?
  • Understand how to structure a plan to deliver results and build capabilities

About this Class


Minutes of education


Video Lessons


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Barney Loehnis

Barney Loehnis, a Brit in NYC, has helped many companies reimagine their business and map out a path to growth in the digital age. He is CEO of Gig Economy Networks – developing solutions to help companies and freelancers prepare for the Future of Work.

His most recent role was as Global Chief Digi more.

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